{"product_id":"beauty-of-joseon-glow-deep-serum-rice-alpha-arbutin-30ml","title":"Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin 30ml","description":"\u003cstyle\u003e\n.mb-body{font-family:'Inter',sans-serif;color:#2C2C2C;max-width:920px;margin:0 auto 32px;line-height:1.65;background:#FAFAF8;padding:0}\n.mb-body *{box-sizing:border-box}\n.mb-body img{max-width:100%;height:auto;display:block;border-radius:14px}\n.mb-body section{padding:36px 28px}\n.mb-body h1,.mb-body h2,.mb-body h3{color:#1A1A1A;margin:0 0 16px;font-weight:700;letter-spacing:-0.3px}\n.mb-body p{margin:0 0 14px}\n.mb-hero{background:linear-gradient(180deg,#F6EFDF 0%,#FAFAF8 100%);border-radius:24px;text-align:center;padding:48px 28px 36px}\n.mb-hero .mb-tag{font-size:12px;letter-spacing:5px;text-transform:uppercase;color:#C9A96E;font-weight:700;margin-bottom:14px}\n.mb-hero h1{font-size:42px;line-height:1.1;margin-bottom:14px;max-width:680px;margin-left:auto;margin-right:auto}\n.mb-hero 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strong{display:block;color:#C9A96E;font-size:11px;letter-spacing:2px;text-transform:uppercase;margin-bottom:4px;font-weight:700}\n.mb-science{padding:36px 28px;background:#1A1A1A;border-radius:22px;color:#E8E4DC;margin-top:16px}\n.mb-science h2{color:#FFFFFF;font-size:24px;margin-bottom:14px}\n.mb-science p{color:#C4BDB0;font-size:15px;line-height:1.7}\n.mb-facts-grid{display:flex;flex-wrap:wrap;gap:10px}\n.mb-facts-grid span{display:inline-block;padding:9px 14px;background:#FAFAF8;border:1px solid #ECE6DD;border-radius:999px;font-size:13px;color:#3A3A3A;font-weight:500}\n.mb-facts-grid span strong{color:#C9A96E;font-weight:700;margin-right:6px}\n.mb-closing{text-align:center;padding:40px 28px;background:linear-gradient(180deg,#F6EFDF 0%,#FAFAF8 100%);border-radius:22px;margin-top:16px}\n@media (max-width:680px){.mb-benefits-grid,.mb-steps,.mb-who-grid{grid-template-columns:1fr}.mb-hero h1{font-size:30px}.mb-hero img{max-width:300px}}\n\u003c\/style\u003e\n\u003cdiv class=\"mb-body\"\u003e\n\u003csection class=\"mb-hero\"\u003e\n\u003cdiv class=\"mb-tag\"\u003eBEAUTY OF JOSEON \/ SERUM\u003c\/div\u003e\n\u003ch1\u003eRice water, refined to a science.\u003c\/h1\u003e\n\u003cp class=\"mb-lead\"\u003eBrightens dark spots and uneven tone with rice ferment and stable alpha-arbutin.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0659\/2249\/8691\/files\/glow-deep-serum-rice-alpha-arbutin-1-front.webp?v=1778900843\" alt=\"Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin 30ml\"\u003e\n\u003cdiv class=\"mb-sub-en\"\u003e30ml \/ 1.01 fl oz \/ Brightening Serum \/ Rice 30% + Alpha-Arbutin 2%\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection style=\"padding:24px 0\"\u003e\n\u003cdiv class=\"mb-trust\"\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eKorean\u003c\/strong\u003eDerma-Grade Formula\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eBrightening\u003c\/strong\u003eSerum\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eDaily\u003c\/strong\u003eSafe Percentages\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eCruelty\u003c\/strong\u003eFree Manufacturing\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003epH\u003c\/strong\u003eBalanced\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch2 style=\"text-align:center;font-size:30px;margin-bottom:10px\"\u003eWhy this earns its place in your routine.\u003c\/h2\u003e\n\u003cdiv class=\"mb-benefits-grid\"\u003e\n\u003cdiv class=\"mb-benefit-card\"\u003e\n\u003cdiv class=\"mb-benefit-title\"\u003eFades Dark Spots\u003c\/div\u003e\n\u003cdiv class=\"mb-benefit-desc\"\u003eSun damage, post-acne marks, age spots all soften over 4-8 weeks of daily use.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mb-benefit-card\"\u003e\n\u003cdiv class=\"mb-benefit-title\"\u003eVisible Brightness\u003c\/div\u003e\n\u003cdiv class=\"mb-benefit-desc\"\u003eNot the flat white-look 'brightening' — actual luminosity from refined surface and even tone.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mb-benefit-card\"\u003e\n\u003cdiv class=\"mb-benefit-title\"\u003eGentle Enough Daily\u003c\/div\u003e\n\u003cdiv class=\"mb-benefit-desc\"\u003eNo purging phase. No tingling. Skin tolerates this where stronger actives flare.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mb-benefit-card\"\u003e\n\u003cdiv class=\"mb-benefit-title\"\u003eStacks Beautifully\u003c\/div\u003e\n\u003cdiv class=\"mb-benefit-desc\"\u003eWorks alongside vitamin C in the AM or retinol at night. No conflict.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mb-active-section\"\u003e\n\u003ch2 style=\"text-align:center\"\u003eThe actives, fully named.\u003c\/h2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0659\/2249\/8691\/files\/hf_20260516_030323_726a5c57-d12a-49d5-8ba2-aaf28d0b4552.png?v=1778900769\" alt=\"Active ingredients\"\u003e\n\u003cdiv class=\"mb-active-row\"\u003e\n\u003cdiv class=\"mb-active-head\"\u003e\n\u003cdiv class=\"mb-active-name\"\u003eRice Bran Water\u003c\/div\u003e\n\u003cdiv class=\"mb-active-pct\"\u003e30%\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mb-active-desc\"\u003eFermented rice water — the Korean grandmother's secret, lab-validated. Smooths, brightens, calms.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mb-active-row\"\u003e\n\u003cdiv class=\"mb-active-head\"\u003e\n\u003cdiv class=\"mb-active-name\"\u003eAlpha-Arbutin\u003c\/div\u003e\n\u003cdiv class=\"mb-active-pct\"\u003e2%\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mb-active-desc\"\u003eA stable, gentle melanin inhibitor. Fades existing spots without the irritation of hydroquinone.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mb-active-row\"\u003e\n\u003cdiv class=\"mb-active-head\"\u003e\n\u003cdiv class=\"mb-active-name\"\u003eNiacinamide\u003c\/div\u003e\n\u003cdiv class=\"mb-active-pct\"\u003eBrightening\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mb-active-desc\"\u003eStacks with arbutin to block new pigment transfer. Spots forecast smaller.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mb-active-row\"\u003e\n\u003cdiv class=\"mb-active-head\"\u003e\n\u003cdiv class=\"mb-active-name\"\u003eSqualane\u003c\/div\u003e\n\u003cdiv class=\"mb-active-pct\"\u003eSealing\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mb-active-desc\"\u003ePlant-derived emollient that locks the brightening actives in. No greasy finish.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mb-ba\"\u003e\n\u003ch2\u003eWhat four weeks looks like.\u003c\/h2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0659\/2249\/8691\/files\/hf_20260516_030323_b7bf6292-c9cf-4122-a810-5489dd6649df.png?v=1778900746\" alt=\"Before and after skin texture\"\u003e\n\u003cp class=\"mb-ba-cap\"\u003eSix weeks. Spots soften. Tone evens. The mirror does the talking.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mb-howto\"\u003e\n\u003ch2 style=\"text-align:center\"\u003eHow to use this.\u003c\/h2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0659\/2249\/8691\/files\/hf_20260516_030323_903a3992-a7c8-433c-b88b-1471671f2be5.png?v=1778900757\" alt=\"How to apply\"\u003e\n\u003col class=\"mb-steps\"\u003e\n\u003cli\u003e\n\u003cspan class=\"mb-step-num\"\u003e1\u003c\/span\u003e\u003cdiv\u003e\n\u003cstrong\u003eCleanse first.\u003c\/strong\u003e Pat the skin almost-dry.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"mb-step-num\"\u003e2\u003c\/span\u003e\u003cdiv\u003e\n\u003cstrong\u003eApply toner.\u003c\/strong\u003e Prep skin before serum.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"mb-step-num\"\u003e3\u003c\/span\u003e\u003cdiv\u003e\n\u003cstrong\u003eTwo pumps.\u003c\/strong\u003e Press into damp skin. Layer with Glow Serum for stack effect.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"mb-step-num\"\u003e4\u003c\/span\u003e\u003cdiv\u003e\n\u003cstrong\u003eFollow with cream.\u003c\/strong\u003e AM finish with SPF.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch2 style=\"font-size:22px;margin-bottom:14px\"\u003eWho this is for.\u003c\/h2\u003e\n\u003cdiv class=\"mb-who-grid\"\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eSkin Type\u003c\/strong\u003eAll skin types — especially hyperpigmentation, dullness, sun damage\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eUse Case\u003c\/strong\u003eBrightens dark spots and uneven tone with rice ferment and stable alpha-arbutin\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eFrequency\u003c\/strong\u003eDaily AM and\/or PM\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eTime of Day\u003c\/strong\u003eAM or PM\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mb-science\"\u003e\n\u003ch2\u003eThe thinking behind the formula.\u003c\/h2\u003e\n\u003cp style=\"color:#C4BDB0\"\u003eRice water has been used in Korean and Japanese skincare for centuries. This serum takes that heritage and adds modern precision: alpha-arbutin at 2%, niacinamide at a synergistic level, squalane to seal it all in. The result is a brightening serum that works the melanin pathway from two directions simultaneously.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection style=\"padding:32px 28px;background:#FFFFFF;border-radius:18px;border:1px solid #ECE6DD;margin-top:16px\"\u003e\n\u003cdiv class=\"mb-facts-grid\"\u003e\n\u003cspan\u003e\u003cstrong\u003eSize\u003c\/strong\u003e30 ml \/ 1.01 fl oz\u003c\/span\u003e\n\u003cspan\u003e\u003cstrong\u003eFormat\u003c\/strong\u003eBrightening Serum\u003c\/span\u003e\n\u003cspan\u003e\u003cstrong\u003eMade In\u003c\/strong\u003eSouth Korea\u003c\/span\u003e\n\u003cspan\u003e\u003cstrong\u003eCruelty\u003c\/strong\u003eFree\u003c\/span\u003e\n\u003cspan\u003e\u003cstrong\u003eStore\u003c\/strong\u003eCool, dry, sealed\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mb-closing\"\u003e\n\u003ch3\u003eRice water, refined to a science.\u003c\/h3\u003e\n\u003cp\u003eBuilt for skin that wants results without the recovery time. Use daily. Watch six weeks.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"30ML","offer_id":47198526472323,"sku":null,"price":109.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/2249\/8691\/files\/BEAUTY_OF_JOSEON_Glow_Deep_Serum_30ml.webp?v=1779704771","url":"https:\/\/alhimyan.com\/ar\/products\/beauty-of-joseon-glow-deep-serum-rice-alpha-arbutin-30ml","provider":"Al Himyan Perfumes | عطور هميان | Oud \u0026 Luxury Fragrances","version":"1.0","type":"link"}