AMOUAGE PURPOSE 50 UNISEX PARFUM 100ML
The Pinnacle of Amouage Artistry
Amouage Purpose 50 PARFUM — an exceptional extrait of rare concentration from Oman's most prestigious fragrance house.
Olfactory Story
Purpose 50 by Amouage represents the zenith of the house's olfactory vision. At 50% concentration, it opens with bergamot and the fiery warmth of pink pepper and pimento berry — a declaration that this is no ordinary fragrance. The sacred heart unfolds in frankincense and rose woven with sand vetiver and papyrus — an olfactory tribute to the Arabian landscape that shaped Amouage's identity. The closing accord of saffron, suede, and vanilla over akigalawood and amber is one of unparalleled depth, warmth, and staying power. This is fragrance as art.
Scent Profile
Bergamot · Pink Pepper · Frankincense · Pimento Berry
Rose · Sand Vetiver · Sandalwood · Papyrus
Saffron · Suede · Akigalawood · Vanilla
Performance
Longevity: 12–16 hours or more on skin — befitting a 50% concentration extrait of this quality. Sillage: strong projection with close-skin depth that evolves beautifully for many hours. A single application is sufficient for a full day and evening.
Occasion
Reserved for significant evenings, formal ceremonies, and occasions of personal importance. The powerful, transformative nature of an extrait at this concentration suits evening and nighttime wear year-round, and is particularly commanding in the UAE's cultural and social calendar.
Style
For the connoisseur who understands that fragrance is the most intimate form of luxury. Unisex by design, it rewards those who dress with intention and wear scent as a personal philosophy rather than a passing choice. Pairs with the finest wardrobes.
Brand Heritage
Founded in Muscat, Oman in 1983 with a royal mandate to create the world's most precious fragrance, Amouage draws on the Arabian Peninsula's sacred frankincense, oud, and rose traditions. Blended with French perfumery mastery, each Amouage composition narrates culture, memory, and aspiration. The PARFUM 50 range represents the house's ultimate olfactory achievement — the pinnacle of their extraordinary extraits collection.
Notes Pyramid
- Top: Bergamot, Pink Pepper, Frankincense, Pimento Berry
- Heart: Rose, Sand Vetiver, Sandalwood, Papyrus
- Base: Saffron, Suede, Akigalawood, Vanilla
Care Instructions
- Store in a cool, dry place away from direct sunlight and heat.
- Keep cap secured at all times to preserve the extrait's exceptional concentration.
- Apply sparingly to warm pulse points: one or two sprays maximum.
- Do not rub wrists together — allow the extrait to bloom and evolve naturally on skin.
Why AlHimyan
AlHimyan Perfumes is a trusted UAE fragrance destination offering curated designer and niche scents. We provide an Authenticity Promise on every order — money-back if not as described. Buy online with confidence: fast delivery across the UAE and free shipping on orders over AED 299.
Trust Signals
Shipping-return
Refund & Return Policy
Last updated: May 2026
Every fragrance we sell is backed by our money-back guarantee. If something is not right, we will make it right.
Return Window
You have 7 days from the date you receive your order to request a return.
Eligibility
To be eligible for a return, your item must meet all of the following:
- Unused, unsprayed, and unopened
- Factory seal (cellophane wrap) fully intact
- In original packaging, including the outer box, cap, and any inserts
- Accompanied by the order number or proof of purchase
Any fragrance with a broken seal, signs of use, or missing packaging cannot be returned for change-of-mind reasons. This is standard practice across the global fragrance industry to protect every customer from receiving a used product.
How to Start a Return
- Email info@alhimyan.com or WhatsApp +971 52 992 6688 within 7 days of delivery
- Include your order number, the item(s) you wish to return, and the reason
- Our team will respond within 24 hours with approval and pickup instructions
- We arrange pickup via our courier partner across the UAE
Items sent back without prior approval will not be accepted.
Return address:
Morshid Bazar Trading L.L.C
Office 43-44, Dubai Municipality Building
Al Fahidi, Bur Dubai, Dubai
United Arab Emirates
Damaged, Defective, or Wrong Items
We inspect every order before it leaves our warehouse, but if something goes wrong:
- Inspect your order on delivery
- Contact us within 48 hours of receipt with clear photos of the issue and the outer packaging
- We will arrange a free replacement, exchange, or full refund — your choice
This applies to broken bottles, leaked products, wrong items shipped, or any manufacturing defect. You pay nothing.
Money-Back Guarantee
If a product you receive is not as described in our listing, contact us within the 7-day return window and we will arrange a full refund. Our money-back guarantee is backed by our return policy, not a third-party authentication service.
Non-Returnable Items
For hygiene and safety reasons, the following cannot be returned unless damaged or defective:
- Sale and clearance items
- Personal care goods (opened or used perfumes, beauty products)
- Custom or personalised items
- Gift cards
International Orders
Returns are accepted only within the United Arab Emirates. International orders (Saudi Arabia, Oman, Bahrain, Kuwait, Qatar) are not eligible for returns at this time.
Exchanges
The fastest way to get what you want is to return the original item, and once accepted, place a separate order for the new item.
Refunds
We will notify you once we have received and inspected your return. If approved, your refund will be processed to your original payment method within 10 business days.
If more than 15 business days have passed since approval and you have not received your refund, contact us at info@alhimyan.com.
Cancellations
- Cancelled before dispatch (online prepaid): 2.5% deducted as processing fee
- Cancelled after dispatch: AED 25 deducted for courier fees
- COD refunds are issued as store credit to your AlHimyan Wallet
Contact Us
Email: info@alhimyan.com
Phone / WhatsApp: +971 52 992 6688
Hours: Sunday to Thursday, 9:00 AM – 6:00 PM (UAE time)